Excuse me can I ask what you do for a living?

@elaandearth

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SoundTikTok sound · original sound - elaandearth

Promoted product

Ela & Earth

Elevate your everyday essentials with our functional and stylish lifestyle range here at Ela & Earth. Shop our best-selling insulated water bottles, water bottle bags, lunch bags, cooler bags and more. Free shipping over $125* Australia-wide!

6 videos

Why it worked

The video leverages a popular 'what do you do for a living' trend and quickly pivots to a time-sensitive sale announcement for a fashion brand, creating urgency and encouraging immediate action.

Summary

A woman is asked what she does for a living and she excitedly shares that Ela & Earth is having a 25% off sitewide sale for Afterpay Day. She mentions it's a perfect time to stock up on work bags or travel essentials, but stocks are limited, so she's going to check out their site now and suggests others should too.

Structure

1Interviewer asks about profession
2Subject expresses excitement for the question
3Subject announces Ela & Earth's 25% off sitewide sale
4

Original caption

AFTERPAY DAY SALE. 25% OFF SITEWIDE. 4 DAYS ONLY!

More from @elaandearth

Product placement

ELA & EARTH: ACTS - This is the brand of the bags being promoted and the store where the sale is happening. Removing it would change what happens in the video. It is the subject of the promotion. ELA & EARTH: APPEARS - This is the brand name on the sign and potentially on the bags, but it also acts as the store name and the brand being promoted.

Call to action

Pop over to their site now and have a look.

On-screen text

ELA & EARTH Local Pickup Monday - Friday: 10:00am - 5:00pm Saturday: 10:00am - 2:00pm

Transcript

Excuse me can I ask what you do for a living? oh my god I love these videos okay, so Ela and Earth are actually having 25% off SITEWIDE for their Afterpay Day sale it's four days only and it's the perfect time to stock up on some new work bags some travel essentials maybe just to treat yourself but stocks are so limited. so I'm actually gonna pop over to their site now and have a look and I think you should too thanks