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@kiyana.ebrahimi — 33x breakout selling OLAPLEX No.3PLUS Complete Repair Treatment | Overshot

33.2×Talking HeadHow-To hookLifestyle

Hook

how-to PROPERLY

@kiyana.ebrahimi

648.1K followers · usually 107.1K views a post

Views

3.4M

Likes

25.9K

Comments

45

Shares

857

SoundTikTok sound · original sound - kiyana.ebrahimi

View velocity

+971.5K views over 4.3d · ~228.4K/day · 4 observations

Promoted product

OLAPLEX No.3PLUS Complete Repair Treatment

Why it worked

The video effectively showcases a dramatic before-and-after transformation of damaged hair, directly addressing a common pain point for viewers. The creator's personal endorsement and the product's claim of a quick, molecular-level repair contribute to its appeal.

Summary

The creator demonstrates how to use Olaplex No.3 Plus Complete Repair Treatment on damaged hair, showing a before and after transformation. She explains that the treatment repairs hair bonds at a molecular level and results in softer, silkier hair.

Structure

1Introduction to the problem of damaged hair
2Introduction of Olaplex No.3 Plus as a solution
3Demonstration of product application
4Styling the hair after treatment
5

Original caption

I’ve never seen my hair this silky before…it really DOES repair damage @Olaplex No.3PLUS Complete Repair Treatment #haircare #damagedhair #olaplexpartner

More from @kiyana.ebrahimi

More breakout videos from this creator.

Showcasing the 'after' results and benefits

6Concluding remarks and endorsement

Product placement

OLAPLEX No.3PLUS Complete Repair Treatment: ACTS - it is applied to hair and demonstrated to repair damage, making hair look and feel better. Removing it would change the video's outcome. OLAPLEX: APPEARS - it is the brand name of the product being used. Removing it would not change the video's outcome.

On-screen text

how-to *PROPERLY* repair damaged hair (@without a haircut..) level 4 toner BEFORE: OLAPLEX No.3PLUS Complete Repair Treatment AFTER:

Transcript

My entire life I was under the impression that you can't fix damaged hair. Turns out I was completely wrong. For the past month I've been using the Olaplex No.3 Plus hair perfector once a week. This is a 3 minute treatment that claims to reverse damage, strengthen hair and reduce future breakage. And those are very strong claims so I was definitely skeptical. I usually apply this in the shower before shampoo and conditioner. Whether I'm leaving my hair natural, doing a curl routine or blowing it out. It looks so soft and silky. I've genuinely never seen a product transform my hair the way this one has. This 3 minute treatment repairs your hair bonds at a molecular level. And I'm not usually into science, but if it can make my hair look like this, I'm definitely locking it in. Love you guys, bye!

feeling so much more confident every time I do this and a good moisturizer + eye

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i’ll NEVER do a half-up, half-down without VOLUME…and it’s so easy it’s fool pro

@kiyana.ebrahimi

ngl this made us look SO much more similar…😍 what do we think?! #celebritylooka

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you’ll NEVER catch me doing a basic half-up, half-down…😍 #hairstyletutorial

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this might be my best makeup look EVER…what do we think?! #makeuptransformation

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wish I could feel THIS clean everyday…😍 (everything shower routine ACTIVATED) #

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this is the BEST way to get a messy updo..and it only takes 5 mins 😍 #hairstyle

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frizz-free summer?! 🫣 @amika @sephora #amikapartner #blowout

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did not think it was possible to transform like this with NO makeup… this was SO

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