how-to protect colored hair

@kiyana.ebrahimi

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SoundTikTok sound · original sound - kiyana.ebrahimi

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Promoted product

AMIKA The Protector routine

from washing to UV to chlorine, here's what fades hair color, plus how to build a color care routine that keeps yours vibrant longer.

Why it worked

The video effectively addresses a common pain point for people with colored hair (fading color) and offers a clear, visually demonstrated solution using a specific product line. The creator's personal endorsement and the "paid partnership" disclosure add credibility.

Summary

The creator shares her haircare routine for protecting colored hair using Amika's The Protector line. She demonstrates using the shampoo, conditioner, and treatment, highlighting how they help maintain color vibrancy and hair health.

Structure

1Introduction to the problem of fading hair color
2Introduction of Amika's The Protector routine
3Demonstration of shampoo and conditioner use
4Demonstration of treatment and heat protection

Original caption

my hair color has been fading WAY less because of this new routine…😍 the @AMIKA: protector routine is my new fav! #haircare #amikapartner #coloredhair

More from @kiyana.ebrahimi

Product placement

AMIKA: The Protector Color Protect + Strengthen Shampoo (ACTS - used to wash hair, result is clean hair that retains color and is strengthened, removing it would change the video's demonstration of the routine); AMIKA: The Protector Color Protect + Strengthen Conditioner (ACTS - used to condition hair, result is soft and strengthened hair that retains color, removing it would change the video's demonstration of the routine); AMIKA: The Protector Color Protect + Strengthen Treatment (ACTS - used as a styling product, result is heat protection and styled hair, removing it would change the video's demonstration of the routine)

On-screen text

how-to protect colored hair *post-gloss haircare routine*

Transcript

I've wasted so much money toning my hair because it always washes out within a few weeks. And I realized that I'm the problem because I'm using the wrong products to take care of my colored hair. I recently started using the Amika protector color protect + strengthen shampoo, conditioner and treatment. And it's really effective how well my toner lasts. It's been preserving the vibrancy of my color while keeping my hair looking shiny and healthy. And I use the treatment every single time I style my hair because it's also a heat protected. It strengthens and nourishes my hair without making it feel weighed down or sticky. I've been using it as a replacement to my blow out spray and I've actually been loving it. It's obviously a huge plus that it's been maintaining my color between appointments. I'm actually obsessed with this routine and I don't think I'm ever gonna go back. Anyways, love you guys, bye!