If you don't feel like reading,

@allie.studycorner

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SoundTikTok sound · Velvet Balcony

Promoted product

FocusTown

Focusing feels better with friends. Study live with homies around the world.

4 videos2 creators

Why it worked

The video cleverly combines a relatable problem (difficulty focusing on reading) with a unique and gamified solution (FocusTown app). The use of Flightradar24 as an initial step adds an unexpected and engaging element, making the content more shareable.

Summary

The creator demonstrates how to use the FocusTown app as a study timer by first checking a flight on Flightradar24 to determine a short reading time. She then navigates through FocusTown, selects a virtual study environment, and begins her focused reading session.

Structure

1Introduce reading alternative: picking a random flight
2Check flight details on Flightradar24
3Transition to FocusTown app for timer
4

Original caption

This is my favorite reading method📚📖🩷 #bookclub #BookTok #reading #readingchallenge #fypp

More from @allie.studycorner

Product placement

Flightradar24: it ACTS as a flight tracker, showing flight information. Removing it would change what happens in the video. FocusTown: it ACTS as a focus timer and a virtual study space. Removing it would change what happens in the video. Elsie Silver: it APPEARS as a book title. Removing it would not change what happens in the video.

On-screen text

If you don't feel like reading, start by picking a random flight. Okay, so we got Albany to Bellingham. Now we look at the flight info and see how long it has remaining. This flight has 5 minutes. So I guess I'm only reading for 5 minutes today. Then I go to this app, Focus Town. This is gonna act as your timer. I'm gonna do the plane join with real people. You choose your destination, and that's gonna determine how long your timer is. So the shortest time is actually 25 minutes. So I'm just gonna read for 25 minutes today. If you choose the other rooms, you can determine specifically how many minutes you want. But for this, I'm doing the plan. Okay, we just took off, and there's my character. She's so cute.

Transcript

If you don't feel like reading, start by picking a random flight. Okay, so we got Albany to Bellingham. Now we look at the flight info and see how long it has remaining. This flight has 5 minutes. So I guess I'm only reading for 5 minutes today. Then I go to this app, Focus Town. This is gonna act as your timer. I'm gonna do the plane join with real people. You choose your destination, and that's gonna determine how long your timer is. So the shortest time is actually 25 minutes. So I'm just gonna read for 25 minutes today. If you choose the other rooms, you can determine specifically how many minutes you want. But for this, I'm doing the plan. Okay, we just took off, and there's my character. She's so cute.