The video effectively uses a 'before and after' format to showcase the product's results, combined with a clear demonstration of each step in the routine. The mention of a low price point and availability on Amazon makes it highly appealing and actionable for viewers.
Summary
The video demonstrates a four-step skincare routine using the SKINFOOD Rice Starter Kit, showcasing its ability to provide a natural glow without highlighter. The kit includes a cleanser, toner, serum, and cream, and is promoted as being available for $13.90 on Amazon.
Structure
1Introduction with 'Before' and 'After' skin
2Demonstration of the SKINFOOD Rice Starter Kit
3Step 1: Cleanser application
4
Original caption
Everything you need for the ultimate glow routine, all in one kit🫢 No need for highlighter when your skincare does this for you.✨ Link in bio🔗 #ricestarterkit #riceskincare #ricewater #worthyourmoney #skinfood
More from @skinfood_global
More breakout videos from this creator.
Step 2: Toner application
5Step 3: Serum application
6Step 4: Cream application
7Final 'After' look and price promotion
Product placement
SKINFOOD RICE STARTER KIT: This is a skincare set that the creator uses to demonstrate a routine. It ACTS as the product being promoted, and removing it would change the video's purpose. SKINFOOD: This is the brand name of the skincare products. It ACTS as the brand of the products being used and promoted. Amazon: This is a marketplace where the product is sold. It APPEARS as a place to buy the product, and removing it would not change what happens in the video.
Call to action
Only $13.90 on Amazon
On-screen text
BEFORE
AFTER
Real Glow
No Highlighter needed
STEP 1. CLEANSER
fresh skin, no stripping
STEP 2. TONER
instant hydration boost
STEP 3. SERUM
my fav glow step ✨
STEP 4. CREAM
locking all that moisture in
Only $13.90 on Amazon