girl problem:

@skinfood_global

38.5K followers · usually 859 views a post

Views

173.6K

Likes

2.0K

Comments

27

Shares

41

SoundTikTok sound · original sound - skinfood_global

Promoted product

SKINFOOD Rice Starter Kit

Achieve radiant glass skin with SKINFOOD's Rice Starter Kit, including toner, serum, moisturizer, and face wash. Ideal for travel and perfect as a gift. Shop now!

4 videos

Why it worked

The video taps into a common "girl problem" of overpacking, offering a practical and visually appealing solution with a travel-sized skincare kit. The "take your glow on the go" message combined with the aesthetic presentation makes it relatable and aspirational.

Summary

The video showcases the SKINFOOD Rice Starter Kit as a solution to overpacking skincare. It demonstrates the individual products within the kit, highlighting their travel-friendly sizes and the benefit of taking your skincare routine on the go.

Structure

1Problem: Overpacking skincare
2Solution: SKINFOOD Rice Starter Kit
3Demonstration: Cleanser, Toner, Serum, Cream
4

Original caption

Pouch already full, but can’t give up your skincare? 👀 Just bring the rice starter kit and you’re good to go. ✨ Link in bio🔗 #ricestarterkit #riceskincare #miniskincare #worthyourmoney #skinfood

More from @skinfood_global

Product placement

SKINFOOD Rice Cleansing Foam (ACTS - used to dispense product, removing it would change the video) SKINFOOD Rice Brightening Toner (ACTS - shown as part of the starter kit, removing it would change the video) SKINFOOD Rice Brightening Serum (ACTS - shown as part of the starter kit, removing it would change the video) SKINFOOD Rice Brightening Cream (ACTS - shown as part of the starter kit, removing it would change the video) SKINFOOD Rice Starter Kit (ACTS - the main product being showcased and demonstrated, removing it would change the video)