grwm for a fashion show in copenhagen

@oklaurizzle

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SoundTikTok sound · Sakura-lined street

Promoted product

ECCO shoes

ECCO is a global leader in innovative comfort footwear for men, women, and kids. Founded in Denmark in 1963.

Why it worked

The video combines a relatable 'get ready with me' format with a behind-the-scenes look at a fashion event, subtly integrating a product placement that feels authentic to the creator's style and the event's aesthetic.

Summary

The creator shows her outfit for a fashion show in Copenhagen, highlighting her ECCO shoes which she matched with the models'. She then bikes to the show, noting the perfect weather, and comments on the venue and how the shoes complemented the overall vibe of the show.

Structure

1Getting ready for a fashion show in Copenhagen
2Choosing an outfit and highlighting ECCO shoes
3Biking to the show
4Arriving at the fashion show venue
5

Original caption

anzeige another day at copenhagen fashion week and today i'm matching the models with my @ECCO shoes!! exciting 🐬🩵

More from @oklaurizzle

Product placement

ECCO shoes: ACTS - the creator is wearing them and discussing them as part of her outfit for a fashion show. Removing them would change the outfit. The shoes appear in the video and are explicitly mentioned. The brand name "ECCO" is also visible on a cart in the background, which is incidental.

On-screen text

grwm for a fashion show in copenhagen hello from copenhagen i was just getting ready for the next show and so i thought i'd show you what i'm gonna wear i'm actually gonna wear the same shoes *shoes are ecco! as the models in the show so i'm really excited to style them i think it's really fun to see how things are styled in the show and then also how the guests are styling it i feel like this was a very chic look and now we're going a little bit more street style starting with this black shirt it's gonna pick up on the colour of the black shoes then i have these cargo pants that i'm loving and in the shoes okay now we need to accessorize i feel like i'm just gonna wear a black bag wear it like this i feel like with this look less is more and we're ready to go in copenhagen i always try to bike to the shows it's the easiest and the fastest and the sun was out so it was just the perfect biking weather the venue of the show was massive and then like i said i was matching the shoes of the models except they were wearing like funky glittery what's the word cords i loved all the details and i feel like the ecco shoes really matched the vibe of the whole show and all the outfits so thanks to the team for having me

Transcript

hello from copenhagen i was just getting ready for the next show and so i thought i'd show you what i'm gonna wear i'm actually gonna wear the same shoes *shoes are ecco! as the models in the show so i'm really excited to style them i think it's really fun to see how things are styled in the show and then also how the guests are styling it i feel like this was a very chic look and now we're going a little bit more street style starting with this black shirt it's gonna pick up on the colour of the black shoes then i have these cargo pants that i'm loving and in the shoes okay now we need to accessorize i feel like i'm just gonna wear a black bag wear it like this i feel like with this look less is more and we're ready to go in copenhagen i always try to bike to the shows it's the easiest and the fastest and the sun was out so it was just the perfect biking weather the venue of the show was massive and then like i said i was matching the shoes of the models except they were wearing like funky glittery what's the word cords i loved all the details and i feel like the ecco shoes really matched the vibe of the whole show and all the outfits so thanks to the team for having me