Why have I just opened TikTok to an announcement that Cadburys is discontinuing marvelous

@tallulahmetcalfe3

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SoundTikTok sound · original sound - tallulahmetcalfe3

Promoted product

Cadbury Dairy Milk Creations

Discover Cadbury Dairy Milk Marvellous Creations - Fruity jellies, crispy coated cocoa bites, popping candy, all bundled into a bar of Cadbury Milk chocolate.

Why it worked

The creator's passionate and relatable defense of a beloved product, combined with her strong emotional reaction, likely resonated with viewers who share similar feelings about product discontinuations.

Summary

The creator expresses outrage and disbelief upon hearing that Cadbury is discontinuing their "Marvelous Creations" line of chocolate bars. She passionately defends the product, stating it's her all-time favorite and likely many others' as well, and vows to start a petition to prevent its discontinuation.

Structure

1Expresses shock at news of discontinuation
2Defends the product as a favorite
3Criticizes brands for discontinuing popular items
4Vows to start a petition

Original caption

I’m not having it cadburys

More from @tallulahmetcalfe3

Product placement

Cadbury Dairy Milk: acts - it is a chocolate bar that the creator is eating and reviewing. Removing it would change the video. Cadbury Dairy Milk Creations: acts - it is the specific product line of the chocolate bar being reviewed. Removing it would change the video.

Call to action

Let's start a petition to not do such heartbreaking.

On-screen text

I change my accent a lot

Transcript

Why have I just opened TikTok to an announcement that Cadburys is discontinuing marvelous freakin creations? Oh hell no. No, you ain't. No, you ain't. This is my all-time favorite chocolate. Right? And I'm very, very sure that millions of people think this is their all-time favorite chocolate as well. Why the brands do this every single freakin time? They get like the best part like the best product they've ever freakin released and then just discontinue it. It was like Starbucks with their flipping chocolate cake pop and they just discontinue it. I'm sorry but you ain't being part of that fandom. You ain't being part of that community. You are not discontinuing my marvelous creations. I will find a way for you to not discontinue these bad boys. Swear out like oh my god. I think I've eaten half the bar and it's only been an hour. No. Let's start a petition to not do such heartbreaking. No way. My life's ruined.