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Hook
We need to talk about Feasts
@rachaelsquietreflections
1.1K followers · usually 700 views a post
Views
213.8K
Likes
3.2K
Comments
608
Shares
557
Why it worked
The video taps into nostalgia and a shared consumer experience of product reformulation disappointment, making it relatable and shareable among those who have experienced similar changes in beloved products.
Summary
The creator expresses disappointment with a Feast ice cream bar, stating it no longer tastes like chocolate and is instead "fluff." They lament the change and demand that Feasts be returned to their original formulation.
Structure
- 1Introduction of the topic: Feasts
- 2Critique of the current Feast ice cream bar
- 3Disappointment with the lack of chocolate flavor
- 4Demand for the original Feast formulation
Product placement
Feast (ice cream bar): ACTS - the creator eats it and critiques its composition, implying it is a product meant to be consumed. Removing it would change the video's subject. It is not clear if removing the name 'Feast' would change the video, as it is used to refer to the ice cream bar itself.
On-screen text
We need to talk about Feasts
Transcript
Sorry. We need to talk about feasts. What have they done to feasts? Why have I just taken a bite of my feast and it is... I don't even know what that is. It's not even vanilla ice... It's just fluff. Why is that not chocolate? The whole point of feasts is they are chocolate, chocolate, chocolate, chocolate. What is that? I demand feasts be brought back to how they used to be.
Original caption
This is not right?!! Anyone else suffering too? #feast #icecream #Summer
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