Lunch for my blue collar husband at 3am 🥳

@lifesbetterwithkat

1.5M followers · usually 63.5K views a post

Views

1.1M

Likes

119.7K

Comments

731

Shares

2.2K

SoundTikTok sound · original sound - lifesbetterwithkat

View velocity

+154.4K views over 16.8d · ~9.2K/day · 15 observations

Promoted product

Alani Nu Energy

Sip into a sweet escape with Alani Nu. Discover a brighter way to fuel your day with energy drinks and wellness favorites.

2 videos2 creators

Why it worked

The video taps into the "blue collar lunch" trend, showing a relatable and aspirational meal preparation for a working partner. The creator's aesthetic and the ASMR-style preparation add to the appeal.

Summary

The creator prepares a breakfast sandwich with ham and eggs, then makes a Caesar wrap with chicken and lettuce, and finally prepares a coffee drink. The food items and drinks are packed into a Milwaukee Packout cooler to be taken to her husband.

Structure

1Prepare breakfast sandwich
2Prepare Caesar wrap
3Prepare coffee drink
4Pack lunch items into cooler

Original caption

Ham & cheese for breakfast & a Caesar wrap for lunch 😋 #asmr #bluecollarlunch #bluecollar #pink

More from @lifesbetterwithkat

Product placement

Hello Kitty plate appears. Simply bacon is used. Heinz ketchup is used. French's mustard is used. Claussen pickles are used. Ken's Steak House creamy Caesar dressing is used. Milwaukee Packout cooler is used. Hint water bottles are shown. Alani Nu Energy drink is shown. Wilde Protein Chips are shown. Stanley tumbler is used. Nescafé Gold instant coffee is used. Simply Organic Whole Milk is used. Skinny Mixes Hazelnut syrup is used.