Hazel Village Presents Let's Pack a Rabbit Friend for Noelle!

@hazelvillage

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Hazel Villagehazelvillage.com

Deep in a leafy grove live in the animals of Hazel Village, happy and free. Nestled in Brooklyn, the humans of Hazel Village spend our time bringing you organic animals, dolls, and matching childrenswear. When you shop with us, you're supporting artisans from around the world who craft our products with care.

4 videos

Why it worked

The video taps into the emotional appeal of gifting and the charm of handmade toys. The detailed packing process, combined with the personalized story of the doll, creates a sense of care and thoughtfulness that resonates with viewers looking for unique and meaningful gifts.

Summary

The video shows the process of packing a Hazel Village rabbit doll, Penelope, as a gift for Noelle's birthday. It details Penelope's outfit and how she is carefully wrapped in custom tissue paper and placed in a box with a personalized note.

Structure

1Introduction of Penelope the rabbit
2Dressing Penelope in her outfit
3

Original caption

Happy 9th birthday, Noelle! It was such fun to help Penelope get ready for you 🌿✨ Thank you so much for your order! #hazelvillage #plushies #stuffedanimals #dolls #giftideasforher

More from @hazelvillage

Product placement

Hazel Village: ACTS - it is the brand that makes the rabbit and its clothing. Removing it would change what happens in the video. Hazel Village: APPEARS - it is a logo on the tissue paper and the tag of the rabbit. Removing it would not change what happens in the video.

On-screen text

Hazel Village Presents Let's Pack a Rabbit Friend for Noelle! Let's Pack a Rabbit Friend for Noelle's Birthday! Penelope is one of two white rabbit sisters at our village. While Emma, Penelope's sister is a dancer. Penelope prefers to content herself doing quiet indoor crafts so that her paws do not get muddily outside. But occasionally she likes to go swimming in the village pond. Today she is wearing our egg-barttering dress, village floral apron dress and of course some frilly socks. because how could you not? Penelope Rabbit If it's raining when she wakes up, she stays inside to keep her paws tidy. Her favorite indoor activity is stringing beads. Her favorite outdoor activity is swimming. Penelope Penelope also loves to be extra comfy cozy, some of her favorite parts of traveling is getting wrapped up in our custom bandana. In some of our custom printed Hazel Village tissue paper. And we're also writing a note for Noelle's ninth Happy 9th birthday, Sweet Noelle! We love your creativity. Keep on exploring, learning, and using your gifts! You are dearly loved! ORGANIC HANDMADE WOODLAND FRIENDS Hazelvillage.com "TAKE GOOD CARE" Happy birthday Happy birthday and take great care.

Transcript

Let's Pack a Rabbit Friend for Noelle! Let's Pack a Rabbit Friend for Noelle's Birthday! Penelope is one of two white rabbit sisters at our village. While Emma, Penelope's sister is a dancer. Penelope prefers to content herself doing quiet indoor crafts so that her paws do not get muddily outside. But occasionally she likes to go swimming in the village pond. Today she is wearing our egg-barttering dress, village floral apron dress and of course some frilly socks. because how could you not? Penelope Rabbit If it's raining when she wakes up, she stays inside to keep her paws tidy. Her favorite indoor activity is stringing beads. Her favorite outdoor activity is swimming. Penelope Penelope also loves to be extra comfy cozy, some of her favorite parts of traveling is getting wrapped up in our custom bandana. In some of our custom printed Hazel Village tissue paper. And we're also writing a note for Noelle's ninth Happy 9th birthday, Sweet Noelle! We love your creativity. Keep on exploring, learning, and using your gifts! You are dearly loved! ORGANIC HANDMADE WOODLAND FRIENDS Hazelvillage.com "TAKE GOOD CARE" Happy birthday Happy birthday and take great care.