It's a cult

@joannalynneofficial

2.9M followers · usually 0 views a post

Views

109.2K

Likes

442

Comments

15

Shares

20

SoundTikTok sound · original sound - joannalynneofficial

View velocity

+63.5K views over 20.2d · ~3.1K/day · 6 observations

Promoted product

Recojoannalynne.com ↗

Why it worked

The creator uses a provocative hook ('cult') hook to grab attention and then subverts expectations by revealing it's about a money-making app. This creates intrigue and encourages viewers to watch to understand the 'cult' phenomenon.

Summary

The creator discusses the "Reco" app, which they believe is a cult because everyone is talking about it and using it to make money. They explain that the app helps users make money from their website, and that the creator's own website, Joannalynne.com, is part of this system.

Structure

1Introducing the idea of a cult
2Questioning what the cult is
3Identifying the 'cult' as the Reco app
4Explaining how Reco helps users make money
5Defending the app despite the 'cult' label
6Revealing the creator's own website is part of the system

Product placement

Reco: an app that helps users make money. It acts by allowing users to make money from their website. Removing it would change what happens in the video. Joannalynne.com: a website that acts as a destination for the creator's content and services. Removing it would change what happens in the video.

More from @joannalynneofficial

On-screen text

It's a cult

Transcript

I think we're in a cult. What are you talking about? Everyone keeps talking about it. Wait, what are they talking about? The recommendation app. Do you mean Reco? The one where we're making money? They're all saying the same thing. The same thing. Because it works. I've seen hundreds of videos, suspiciously excited and showing things that they bought with their money. I, I'm still not seeing the problem. They're making money. No, I think they're recruiting. Yeah, they're recruiting on their app and use it like every other app in the world. Oh, so it's not a cult. No, it's not a cult. Like I told you last week when you signed up and started making money from my website, joannalynne.com. Okay, we get the robe? No robes. It's not a cult.