Why it worked
The video leverages a popular character (Spider-Man) and a trending format (makeup hacks) to create engaging and shareable content. The visual transformation is striking and easily replicable, appealing to a wide audience interested in creative makeup.
Product placement
Sculpted by Aimee second skin foundation: ACTS - used to apply makeup, removing it would change the final look. Charlotte Tilbury concealer: ACTS - used to apply makeup, removing it would change the final look. Makeup By Mario bronzer stick: ACTS - used to apply makeup, removing it would change the final look. Morphe Cosmetics blush: ACTS - used to apply makeup, removing it would change the final look. YSL Beauty lipstick: ACTS - used to apply makeup, removing it would change the final look. Makeup Revolution big lash mascara: ACTS - used to apply makeup, removing it would change the final look. NYX Cosmetics Epic Wear liner: ACTS - used to apply makeup, removing it would change the final look.