THESE ARE MY

@stirtheyummy

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Promoted product

Fly By Jing Chili Crisp Noodles

Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!

Why it worked

The video taps into the relatable struggle of searching for a popular, hard-to-find item, creating a sense of anticipation and reward when the creator finally obtains the Fly By Jing Chili Crisp Noodles at Costco.

Summary

The creator visits Costco to purchase Fly By Jing Chili Crisp Noodles, which they have been searching for. After successfully finding and buying them, they prepare and enjoy the noodles, highlighting their spiciness and deliciousness.

Structure

1Introduction and craving for noodles
2Trip to Costco to find the noodles
3Difficulty finding the product in stores
4Successful purchase and checkout

Original caption

@FLY BY JING chili crisp NOODLES are now @Costco Wholesale 🌶️🥵 Costco item number: 2051692 #flybyjingpartner

More from @stirtheyummy

Product placement

Costco Wholesale: (a) it APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. (b) it ACTS - the store itself is where the product is purchased. Removing it would change what happens in the video. Fly By Jing Chili Crisp Noodles: (a) it ACTS - the product is purchased and consumed. Removing it would change what happens in the video.

Call to action

Go get your Fly By Jing Chili Crisp Noodles at Costco.

On-screen text

THESE ARE MY FAVORITE TYPES OF NOODLES. IT'S 9:00 AM, WE'RE AT COSTCO, AND WE'RE GONNA USE OUR EXECUTIVE MEMBERSHIP CARD TO GET FLY BY JING CHILI CRISP NOODLES ARE NOW AT COSTCO. LET'S GO, BABY! COSTCO SCAN I CALLED AND VISITED THREE DIFFERENT COSTCOS FOR THE PAST THREE DAYS, AND THEY DIDN'T STOCK. THE NOODLE SECTION AND THEY LITERALLY DON'T EVEN HAVE IT ON THE FLOOR YET. BUT I CALLED AND I HAD FOR ME. I WANNA TELL YOU'RE AMAZING. Verifone 2051692 CHILI CRISP TAX 0.00 TOTAL 14.99 14.99 PLEASE INSERT/SLIDE/TAP YOU'RE COMING HOME WITH ME. I JUST REALLY WANNA THANK THE WHO WENT ABOVE AND BEYOND, BACK TO GRAB ME FLY BY JING CHILI CRISP NOODLES, BECAUSE THEY WEREN'T ON THE FLOOR YET, WHICH, BY THE TIME YOU WATCH THIS VIDEO, ON THE FLOOR. HAS SO MUCH GOOD THINGS HAPPEN BECAUSE SHE JUST GOOD THING HAPPEN FOR ME. 8 PACKS, EXTRA LARGE, 12 GRAMS OF PROTEIN.

Transcript

These are my favorite types of noodles. It's 9:00 AM, we're at Costco, and we're gonna use our executive membership card to get Fly By Jing Chili Crisp Noodles are now at Costco. Let's go, baby! Costco Scan I called and visited three different Costcos for the past three days, and they didn't stock. The noodle section and they literally don't even have it on the floor yet. But I called and I had for me. I wanna tell you're amazing. Verifone 2051692 Chili Crisp Tax 0.00 Total 14.99 14.99 Please Insert/Slide/Tap You're coming home with me. I just really wanna thank the who went above and beyond, back to grab me Fly By Jing Chili Crisp Noodles, because they weren't on the floor yet, which, by the time you watch this video, on the floor. has so much good things happen because she just good thing happen for me. 8 packs, extra large, 12 grams of protein. So, so good. Oh, my god. So, so spicy. You've been warned. Fly By Jing Chili Crisp Noodles at Costco.

A painful exchange experience @UNIQLO USA

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