POV: you used to come to this exact Costco location to buy ingredients and now 4 years later youre running to see your own brand's pallet in the cereal aisle 🥺

@eatovernightoats

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Why it worked

The video leverages a relatable "rags to riches" narrative within a familiar retail setting (Costco). The creator's genuine emotion and the visual of seeing her own product on a pallet taps into aspirational themes for small business owners and consumers alike, making it highly shareable.

Summary

The creator walks through a Costco, expressing disbelief and excitement that her brand's product, ONO high-protein oats, is now stocked in multiple Costco locations. She reflects on how she used to shop for ingredients at Costco and now sees her own brand's pallet in the cereal aisle.

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Original caption

I can’t even begin to explain this feeling! We used to come buy chia seeds from here and now ONO has its own little section in 58 stores!! #SanDiego, #Arizona, #Colorado, #Nevada and #newmexico find us in all #Costco locations near you!! Hope we make your mornings better with our high protein oats 🫶🏽 #startup #SmallBusiness #dreaming #costcofinds