the bag charms you need this

@josiemaida

230.5K followers · usually 6.2K views a post

Views

2.0M

Likes

249.7K

Comments

657

Shares

63.6K

SoundTikTok sound · original sound - averill._1

View velocity

+2.9K views over 4.1d · ~709/day · 4 observations

Promoted product

Build a Bear bag charms

Why it worked

The video taps into the seasonal excitement of Halloween and the popular trend of accessorizing bags with charms. By featuring cute and relevant items from a well-known brand like Build-A-Bear, it appeals to a broad audience looking for unique and festive additions.

Summary

The video showcases Halloween-themed bag charms available at Build-A-Bear Workshop. It highlights a bat and a jumping spider charm, suggesting they are must-have accessories for the season.

Structure

1Introduction of Halloween bag charms at Build-A-Bear
2Showcasing the bat charm on a handbag
3Showcasing the jumping spider charm
4Close-up of the charms on the handbag
5Concluding thought on the charms

Original caption

Who would have thought THE bag charms of the Halloween season would be at Build-A-Bear Workshop !!! 🦇🎃🕷️ They have crushed it this season, but the addition of these bag charms is truly just beyond!!! I went for the bat, but I couldn’t resist this little jumping spider!!! How they made a spider cute, I just don’t know!! #codeorange #halloween2026 #halloween #bagcharms #buildabear Build a Bear Bat and Build a Bear Spider are SOOOO back!!!

More from @josiemaida

Product placement

Build a Bear: ACTS - sells plush toys and related accessories. Removing it would change what happens in the video. Kate Spade: APPEARS - a watermark on the handbag. Removing it would not change what happens in the video.