pov: fall has arrived at starbucks

@dianavlogslife

21.3K followers · usually 9.6K views a post

Views

2.0M

Likes

345.5K

Comments

3.8K

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61.5K

SoundTikTok sound · original sound - averill._1

Promoted product

Starbucks Appstarbucks.com

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

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Why it worked

The video taps into the widespread excitement and nostalgia associated with the fall season and Starbucks' seasonal offerings, creating a relatable and shareable experience for viewers.

Summary

The video shows a person getting into the fall spirit by visiting Starbucks. They order various fall-themed drinks and food items, showcasing the seasonal offerings.

Structure

1Setting the fall mood at home
2Visiting Starbucks
3Ordering fall drinks and food
4Enjoying the seasonal treats

Original caption

Pov: fall is back at @Starbucks 🍂🎃🍁🤎 I got the pumpkin cream chai latte, pumpkin loaf, pumpkin muffin, and iced chaider! Are yall excited? What are yall getting?! #morningvlog #morningroutine #fallseason #fallvibes #starbucks

More from @dianavlogslife

Product placement

Starbucks: APPEARS - a coffee shop exterior, a drive-thru menu, and branded cups and packaging are visible. Removing it would change the setting and context of the video. Starbucks: ACTS - the video shows the ordering of and consumption of Starbucks drinks and food. Removing it would remove the central action of the video.