wrap top tut 🥺

@jillianfits

48.0K followers · usually 4.3K views a post

Views

2.3M

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244.6K

Comments

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SoundTikTok sound · original sound - nazenation

Promoted product

Brandy Melville wrap top

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

Why it worked

The video taps into the popularity of 'tie tops' and 'fashion hacks' by offering a simple DIY transformation of a recognizable brand's clothing. The visual demonstration is clear and easy to follow, making the style achievable for viewers.

Summary

The creator demonstrates how to transform a Brandy Melville tie top into a new wrap top style by cutting and tying it. The video shows the step-by-step process and the final result, highlighting the simplicity and cuteness of the new design.

Structure

1Introduction and motivation for making a new top
2Showing the original Brandy Melville top
3Cutting the top to create the wrap style
4Tying the top into the new wrap style

Original caption

get ready to see me wearing this 3x a week #wraptop #tietop #fashionhack #diyfashion #fashion

More from @jillianfits

Product placement

Brandy Melville (brand of the pink top being modified) - it ACTS as the clothing item being transformed. Removing it would change the video. Brandy Melville is a clothing brand. The video shows the creator cutting and tying a Brandy Melville top to create a new style of wrap top. This is promotional because the product's interface (the clothing itself) is operated on to create a visible result, and the creator is demonstrating how to use it in a new way, making it more desirable. The creator also mentions it is their favorite color and they have had it for a long time, implying value.

On-screen text

wrap top tut 🥺

Transcript

Back making yet another tie top because they're so popular that she keeps stealing my photos. Like usual, I'm using the Brandy Melville tie top. I didn't even realize I had this till I found it in the back of my closet. I haven't worn it in so long. Hopefully you were able to follow what I did on screen there since I didn't describe it this time, but you can also use any type of shirt that has like a V-neck. So simple, so cute. This is definitely my favorite color of this that I've made.