MOLLY M. CHIEF PRODUCT OFFICER

@allgoodles

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SoundTikTok sound · original sound - allgoodles

Promoted product

GOODLES Twirly Mac

Mac and Cheese that is nutrient-packed and unbelievably delicious. Mac’s Back, Baby.

3 videos

Why it worked

The video effectively showcases a new product by focusing on its unique selling proposition (the 'twirly' shape) and appealing flavor profiles, presented by a relatable figure (Chief Product Officer) in a way that feels authentic and not overly promotional.

Summary

The Chief Product Officer of GOODLES discusses the development of their new "Twirly Mac" product line, highlighting the unique noodle shape and different flavor profiles like "Cheddar Weather" and "Alfredo Heights." The video showcases the product's creation and taste experience, emphasizing its special qualities.

Structure

1Introduction of Chief Product Officer and the goal of a new mac and cheese shape.
2Discussion of the unique noodle shape and its ability to hold sauce.
3Presentation of two flavors: Cheddar Weather and Alfredo Heights.
4

Original caption

learn about our new Twirly Mac with the queen herself, Molly, our Chief Product Officer 💅 #twirlymac #goodles #newproduct #macncheese

More from @allgoodles

Product placement

GOODLES: ACTS - This is a food product, specifically mac and cheese. The video shows the packaging and the prepared product, discussing its development and taste. Removing the name would change what the video is about. GOODLES Twirly Mac: ACTS - This is a specific product line from GOODLES. The video focuses on the development and taste of these new mac and cheese flavors. Removing the name would change what the video is about.

On-screen text

MOLLY M. CHIEF PRODUCT OFFICER we knew come up a new shape and a new eating experience. we long, noodle. delicious, smooth noodle, on to The sauce to sort and the shape so that, the taste equals and tons of sauce. CHEDDAR WEATHER noodle One ALFREDO HEIGHTS is like Alfredo. the other like an noodle. It was an accident stumbled tried it and fell moment this is special.

Transcript

We knew we wanted to come up with a new shape and a new eating experience. We started playing around with a long, smooth noodle. This delicious, smooth noodle, on to the sauce to sort and the shape so that the taste equals tons of sauce. Cheddar Weather noodle. One Alfredo Heights is like Alfredo. The other like an Asian cheesy noodle. It was kind of an accident. We stumbled, tried it and fell into our "aha" moment. This is special.