Now Introducing..... TWIRLY MAC

@allgoodles

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SoundTikTok sound · original sound - ynvs_spanky

Promoted product

GOODLES Twirly Mac

Mac and Cheese that is nutrient-packed and unbelievably delicious. Mac’s Back, Baby.

3 videos

Why it worked

The post effectively uses visually appealing imagery of the product in various flavors, combined with catchy on-screen text that highlights key features and flavor profiles. The sequential presentation builds anticipation and showcases the product's versatility.

Summary

This photo post introduces GOODLES Twirly Mac, a new line of mac and cheese available in three flavors: Hotshot Jackpot (chili garlic cheddar), Cheddar Weather (golden savory cheddar), and Alfredo Heights (creamy alfredo with white miso). The post highlights the twistable and sauce-able nature of the pasta.

Structure

1Introduction of Twirly Mac
2Highlighting the texture and sauce-ability
3Showcasing Alfredo Heights flavor
4Showcasing Hotshot Jackpot flavor

Original caption

now available in 3 bold flavors on our website!!!

More from @allgoodles

Product placement

GOODLES Twirly Mac ACTS - it is the product being introduced and showcased in various flavors. Removing it would change the entire video. GOODLES ACTS - it is the brand name of the product being promoted. Removing it would change the video.

Call to action

now available in 3 bold flavors on our website!!!

On-screen text

Now Introducing..... TWIRLY MAC Twistable. Sauce-able Entirely Delectable. creamy alfredo mac with white miso chili garlic cheddar mac golden savory cheddar mac