@garyvee — 30x breakout

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He can't be serious

@garyvee

15.5M followers · usually 14.7K views a post

Views

344.3K

Likes

21.3K

Comments

375

2.0K

Why it worked

The creator leverages a common insecurity (fear of judgment) and reframes it with a direct, no-nonsense approach, encouraging viewers to prioritize self-worth and their inner circle over external validation.

Summary

The creator questions why someone would care about the opinions of strangers when their inner circle supports them. He argues that people should focus on what they can control and live their own lives, rather than being influenced by external judgment.

Structure

1Questioning judgment source
2Identifying judgment source as strangers
3Dismissing stranger's opinions
4Highlighting importance of inner circle support
5Emphasizing focus on controllable aspects of life

Product placement

VeeFriends: It appears on the creator's t-shirt. Removing it would not change what happens in the video.

On-screen text

He can't be serious Whose judgement of? Other people. No shit. People close people... Former people, former mentors, all that... your inner circle? family? me. Oh they support me. what the fuck here? My man, here? You're literally, not gonna live your life fucking strangers? are we talking about you, even about your family. you're literally not gonna live fucking strangers? are we talking It's already here. brother.

Original caption

Let’s get our shit together … People spend way too much energy on what they CAN'T CONTROL ...one thing being the opinions of strangers.. Guys, enough hoping and wishing and pondering .. Lets focus on things we can control and that REALLY MATTER, and go live YOUR LIFE! Here's how to NOT give a f*ck what other people think: 1- Realize nobody gives a f*ck. They are worried about their own sh*t 2- Be your own biggest fan instead of critiquing every move you make 3- Stop valuing other people's opinions 4- Get quiet in your own head 5- Surround yourself with optimistic people … these things can unlock much more happiness and release a lot of tension in your chest. Which one of the above hits the most?