this melts off waterproof eye makeup

@victoriaengasser

36.5K followers · usually 7.4K views a post

Views

484.5K

Likes

329

Comments

7

Shares

5

SoundTikTok sound · original sound - victoriaengasser

View velocity

+160.9K views over 4.2d · ~38.3K/day · 5 observations

Promoted product

Fresh Soy Cleansing Jelly Balm

Why it worked

The video effectively showcases a satisfying and relatable skincare routine, highlighting the product's efficacy in a visually appealing way. The use of a 'double cleanse' method appeals to a common skincare practice, making the product seem essential for achieving desired results.

Summary

The creator demonstrates the Fresh Soy Cleansing Jelly Balm and Soy Face Cleanser as part of their nighttime routine. The jelly balm effectively removes makeup without tugging, transforming into an oil and then a milk, leaving the skin clean and soft.

Structure

1Introduction to the challenge of makeup removal
2Demonstration of Fresh Soy Cleansing Jelly Balm melting makeup
3Transformation of the balm into oil and milk
4Application of Fresh Soy Face Cleanser
5

Original caption

#ad The most satisfying part of my nighttime routine 🫧 I've been reaching for the new Soy Cleansing Jelly Balm by @Fresh Beauty to melt away eye makeup with no tugging and no messy residue. I follow with the Soy Face Cleanser for the softest, freshest skin. 🤍 #fresh #skincare #skincarefavorites #skincareproducts

More from @victoriaengasser

Product placement

Fresh Soy Cleansing Jelly Balm ACTS - it melts off makeup and impurities, transforming from a jelly to an oil to a milk. Removing it would change what happens in the video. Fresh Soy Face Cleanser ACTS - it gently cleanses the skin, leaving it soft and not stripped. Removing it would change what happens in the video.

On-screen text

this melts off waterproof eye makeup

Transcript

The hardest part of wearing makeup shouldn't be taking it off. I've been loving the new Fresh Soy Cleansing Jelly Balm because it melts away stubborn eye makeup so easily without all the rubbing. This is our me-time of the day and it should feel relaxing and easy. The jelly transforms into an oil as you add water, then into a silky milk as you add water, leaving my skin extremely clean, not stripped. I always follow with the Soy Face Cleanser for the perfect double cleanse and we're left with soft, comfortable makeup-free skin. Bye!