A $22 Korean lip that outperformed my $53 Chanel?

@victoriaengasser

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SoundTikTok sound · original sound - victoriaengasser

Promoted product

Laka Perfect Twin Lip

2 videos2 creators

Why it worked

The video leverages the popular "dupe" trend by comparing an affordable Korean beauty product to a luxury brand, creating immediate intrigue and value for viewers interested in saving money without sacrificing quality. The clear demonstration of transfer-proof claims and the explicit mention of a sale on Amazon further drive purchase intent.

Summary

The creator compares a $22 Laka lip product to a $53 Chanel lipstick, claiming the Laka product is a dupe. She demonstrates the Laka product's transfer-proof qualities and praises its color and comfortable wear, noting it's available during Laka Brand Week on Amazon.

Structure

1Introduction and comparison setup
2Testing Chanel lipstick
3Testing Laka lipstick (matte shade)
4Testing Laka lipstick (gloss shade)

Original caption

A $22 Korean lip that outperformed my $53 Chanel? Velvety, never sticky, and the prettiest neutral shades 🤍 On sale now! Laka Brand Week | July 25–31 | Up to 50% OFF Check the link in my bio! @Laka US #laka #perfecttwinlip #glossylips #transferproof #kbeauty

More from @victoriaengasser

Product placement

Laka Perfect Twin Lip (ACTS - lipstick product, applied to lips, demonstrated for color and transfer-proof qualities, reviewer states it is a dupe for Chanel, reviewer states it is available on Amazon during Laka Brand Week. Removing it would change the video's purpose.) Chanel (APPEARS - lipstick product shown for comparison, reviewer states Laka is a dupe for Chanel, reviewer states it costs $53. Removing it would change the comparison but not the core demonstration of Laka.)

Call to action

Check the link in my bio!

On-screen text

Available NOW as part of of the Laka BRAND WEEK on Amazon!

Transcript

A $22 Korean lip that outperformed my $53 Chanel? Velvety, never sticky, and the prettiest neutral shades 🤍 On sale now! Laka Brand Week | July 25–31 | Up to 50% OFF Check the link in my bio! @Laka US #laka #perfecttwinlip #glossylips #transferproof #kbeauty Literally nothing transfer Laka over Chanel This lip duo is a viral and Korea right now because it's a dupe for the $53 Chanel I mean These have got to be the same exact shade it's insane There was zero transfer in that video So I have to put that to the test Let's try the Chanel first so we know what to compare it to As it dries down it's definitely feeling very sticky and going patchy But a beautiful color nonetheless Now let's try the Laka This is shade 902 Busy Coral I'm gonna start with the matte shade It's so pigmented goes on so evenly Beautiful color payoff it's so comfortable to wear and it's not $53 If you like one seventy four by Chanel then you have to try 902 by Laka There's no need to spend over $50 Available NOW as part of of the Laka BRAND WEEK on Amazon! You can shop the Laka Perfect Twin Lip at the link in my bio!