$6 UNDER EYE BRIGHTENER

@victoriaengasser

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SoundTikTok sound · original sound - victoriaengasser

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+413.9K views over 34.3d · ~12.1K/day · 7 observations

Promoted product

Catrice Cosmetics Eye Brightener

Why it worked

The video effectively leverages the "affordable beauty" trend by showcasing a highly effective product at a very low price point, combined with a clear demonstration of its results and a mention of its best-selling status on Amazon.

Summary

The creator demonstrates an affordable makeup product, the Catrice Cosmetics Eye Brightener, highlighting its ability to brighten under-eye darkness. She shows how to apply it with a brush, emphasizing its hydrating formula and lack of creasing, and mentions it's a best-seller on Amazon.

Structure

1Introduction of affordable makeup need
2Showcasing the Catrice Eye Brightener
3Demonstrating application and before/after
4Highlighting product benefits (hydration, no creasing)
5

Original caption

the best $12 combo for the brightest under eye using the $6 eye brightener & $6 brush by @catricecosmetics #catricepartner #catricecosmetics #affordablemakeup #viralmakeup #makeup

More from @victoriaengasser

Product placement

Catrice Cosmetics Eye Brightener (ACTS - used to brighten under eyes, result visible, creator states it's a "color corrector" and "eye brightener", removing it would change the video's purpose). Catrice Cosmetics brush (ACTS - used to apply the eye brightener, result visible, removing it would change the video's purpose). Catrice Cosmetics (APPEARS - brand name mentioned and implied by product names, removing it would not change the video's core function but would remove brand attribution). Amazon (APPEARS - mentioned as a place to buy the product, removing it would not change the video's core function but would remove purchase information). Catricecosmetics.com (APPEARS - mentioned as a place to buy the product, removing it would not change the video's core function but would remove purchase information).

Call to action

Check out the $6 eye brightener and $6 brush by @catricecosmetics on Amazon, Catricecosmetics.com or the TikTok shop.

On-screen text

$6 UNDER EYE BRIGHTENER

Transcript

My under eyes are I know you guys love a good affordable makeup product so I have to share this with you. This is the Catrice under eye brightener. It is $6. I mean look at my under eyes. This light pink peachy shade is actually an under eye color corrector. It works so incredibly well. This is the shade light rose. Look at this darkness that we have here. I pick it up with an angled brush. Applying right under the eye. Look at that. I like to pull it down and follow this triangle up. So look at this side completely bright versus this side. And the brush is $6 as well. So this is literally a $12 combo. I just like to use it as a little bit of a cream brightener as well. I put it anywhere that you would want that natural look at how beautiful that is. It's actually the number one selling eye concealer on Amazon. It has hyaluronic acid and shea butter so it's extremely hydrating. There is no creasing. I don't know if I mentioned it's $6. It is so so good. You can get on Amazon, Catricecosmetics.com or the TikTok shop.