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The video effectively leverages a common retail promotion (sales and loyalty points) to drive traffic to a specific store, showcasing a desirable product category (perfume) with clear calls to action and limited-time urgency.

The video showcases a wide variety of perfumes from brands like Gucci, BOSS, Versace, and Burberry, all on sale at Shoppers Drug Mart. The creator encourages viewers to visit their nearest Shoppers Drug Mart to take advantage of the discounts, highlighting that the sale is for a limited time and includes a 20x point offer.

Gucci: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Shoppers Drug Mart: Appears - a watermark/brand name on screen. Removing it would not change what happens in the video. Gucci Guilty: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Gucci Flora: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Gucci Bloom: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. BOSS: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. HUGO BOSS: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. HUGO: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Elizabeth Arden: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Ariana Grande: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Versace: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Jimmy Choo: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Burberry: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Chloe: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Marc Jacobs: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Joop!: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video. Adidas: Acts - perfume brand. Its products are displayed and on sale. Removing it would change what happens in the video.