@aykam_hs — 79x breakout selling Jo Malone

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Costco is doing

@aykam_hs

7.0K followers · usually 2.6K views a post

Views

203.7K

Likes

7.7K

Comments

3.3K

View velocity

+40.8K views over 9.4d · ~4.4K/day · 9 observations

Promoted product

Jo Malone

Why it worked

The video leverages the appeal of luxury fragrances at significantly reduced prices from a popular retailer, tapping into consumer interest in deals and high-value purchases.

Summary

The video highlights a fragrance sale at Costco, featuring discounts on Jo Malone, Gucci Guilty Pour Homme, Burberry Her London Dream, and several Xerjoff fragrances. The creator points out specific percentage discounts compared to retail prices, suggesting these deals are worth considering.

Structure

1Introduction to Costco fragrance sale
2Jo Malone discounts
3Gucci and Burberry discounts
4Xerjoff fragrances on sale
5Encouragement to check prices

Product placement

Costco: (a) ACTS - it is the retailer where the fragrances are sold, and removing it would change where the products are available. (b) APPEARS - it is shown as a watermark on the product listings. Removing it would not change what happens in the video. Jo Malone: (a) ACTS - its fragrances are being shown and discussed as being on sale. Removing it would change the subject of the video. Gucci Guilty Pour Homme: (a) ACTS - its fragrance is being shown and discussed as being on sale. Removing it would change the subject of the video. Burberry Her London Dream: (a) ACTS - its fragrance is being shown and discussed as being on sale. Removing it would change the subject of the video. Xerjoff: (a) ACTS - its fragrances are being shown and discussed as being on sale. Removing it would change the subject of the video.

Original caption

Some of Costco’s fragrance prices are actually worth a second look right now 👀 I compared them to retail, and a few are much better than I expected. Not sponsored.. #costcofinds #costcoperfume #fragrancedeals #jomaloneperfume #xerjoffnaxos