Why it worked
The video leverages a common internet trope of passionate fanbases and exaggerates the reaction to disliking a popular, distinct beverage like Dr. Pepper. The humor comes from the unexpected intensity and the relatable, albeit amplified, experience of defending a favorite product.
Summary
The video humorously contrasts the mild reactions to not liking Coke or Pepsi with the extreme, aggressive reactions associated with not liking Dr. Pepper. It portrays fans of other sodas as accepting, while Dr. Pepper enthusiasts are depicted as overly passionate and confrontational.