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4.8Talking HeadHow-To hookLifestyle
Hook
Just ordered a coffee in Korea and I'm about to show
@kxrpova0
61.1K followers · usually 17.8K views a post
Views
82.2K
Likes
5.6K
Comments
22
Shares
171
Promoted product
coffee
Why it worked
The video leverages a relatable and surprising observation about portion sizes in a foreign country, using visually striking examples of oversized coffee cups to create a shareable and engaging piece of content.
Summary
The creator shows the surprisingly large standard coffee sizes available in Korea, comparing a 1-liter bottle from Scooch Coffee to a bucket-sized drink from Dunkin'. The video highlights the generous portions offered by coffee shops in Seoul.
Structure
- 1Introduction to ordering coffee in Korea
- 2Showing a 1L bottle of coffee from Scooch Coffee
- 3Showing a bucket-sized coffee from Dunkin'
- 4Concluding that large coffee sizes are common in Korea
Product placement
Scooch Coffee (ACTS - visible logo on bottle, appears to be a coffee brand, removing it would not change what happens in the video)
Dunkin (ACTS - visible logo on bucket, appears to be a coffee brand, removing it would not change what happens in the video)
Tenpercent (APPEARS - visible logo on coffee cup sleeve, appears to be a coffee brand, removing it would not change what happens in the video)
On-screen text
Just ordered a coffee in Korea and I'm about to show
Standard coffee size in Korea be like:
you
the standard sizing here
1L of coffee
1 L of coffee
SCOOCH COFFEE
1 liter of coffee!
it's bigger than my head
And that's like everywhere here
When I say everywhere..
it is!
A whole bucket in Dunkin?
Original caption
Isn’t this crazy? 😂 #seoul #coffee #coffeelover #seoulcoffee #coffeetiktok
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