Why it worked
The video taps into a popular trend and offers a unique cultural variation, making it relatable yet novel. The creator's enthusiastic reaction and the visually appealing combination of sweet and savory elements likely contributed to its shareability.
Summary
The creator attempts a viral trend of putting ice cream into a croissant, but in Korea, they use a salted bread instead. They purchase a Hershey's ice cream bar and a salted bread from a convenience store, combine them, and find the result to be "phenomenal" and "so good."