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7.9Text-HeavyOther hookCreator Economy
Hook
I know you're in the middle of an important doomscroll
@edwardf5_
1.2K followers · usually 2.2K views a post
Views
16.4K
Likes
4.4K
Comments
91
Shares
244
Promoted product
sabi ko naman sa'yo
Why it worked
The video uses a relatable hook about 'doomscrolling' to grab attention and then directly asks for a small amount of time, making the request feel less intrusive. The clear call to action and the availability on a well-known platform like Spotify encourage immediate engagement.
Summary
The creator, an indie singer-songwriter named Edward, uses a series of text-heavy slides to ask for 15 seconds of the viewer's time to listen to his song "sabi ko naman sa'yo" available on Spotify. He encourages viewers to stream his music and not gatekeep it.
Structure
- 1Hook: Interrupting doomscrolling
- 2Request for time
- 3Introduction and song title
- 4Call to action: Stream the song
Product placement
Spotify: it is a music streaming platform where the song is available. It merely APPEARS as a logo on the song cover. Removing it would not change what happens in the video.
Original caption
writing songs straight from my heart tiktok please do your thinggg #opm #edward #tiktokmusikat #indiemusic #blowthisup
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