OOH, SORRY TO

@chasemartinezmusic

104.2K followers · usually 5.4K views a post

Views

387.0K

Likes

77.9K

Comments

1.2K

Shares

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SoundTikTok sound · original sound - chasemartinezmusic

Promoted product

MISBEHAVE

2 videos

Why it worked

The creator uses a direct and relatable hook, acknowledging the viewer's 'doomscrolling' habit. They then make a low-barrier ask (listen for 10 seconds or copy link) that feels achievable and supportive of a small artist.

Summary

The creator, Chase Martinez, asks viewers to listen to his song 'MISBEHAVE' on Spotify for at least 10 seconds. He explains that even if they don't like it, copying the link would mean the world to him, and he introduces himself and his Spotify page.

Structure

1Greeting and apology for interruption
2Request to listen to song for 10 seconds
3Alternative request to copy link
4Introduction of self and Spotify page
5Mention of song title

Original caption

support ur local artist by hitting “copy link” 🙂‍↔️ This my song ‘MISBEHAVE’ and I’d love for u to stream it 🙏🏽 #newmusic #smallartist #singer

More from @chasemartinezmusic

Product placement

Spotify: (a) it ACTS — it is an interface where the creator shows their music and listener statistics, and the creator asks viewers to stream their song from it. Removing it would change what happens in the video. Chase Martinez: (a) it ACTS — it is the creator's name, and the creator introduces themselves by it. Removing it would change what happens in the video. MISBEHAVE: (a) it ACTS — it is the name of the song being promoted. Removing it would change what happens in the video.

Call to action

just press copy link

On-screen text

OOH, SORRY TO INTERRUPT YOUR DOOMSCROLLING, BUT I WAS CAN STICK AROUND FOR 10 SECONDS MY SONG. DON'T LIKE IT, JUST PRESS COPY LINK, THE ABSOLUTE WORLD A LITTLE CURIOUS TO LISTEN TO THEN I WOULD LIKE TO INTRODUCE MYSELF. HI, I'M CHASE MARTINEZ, AND THIS IS MY SPOTIFY.

Transcript

Ooh, sorry to interrupt your doomscrolling, but I was I can stick around for 10 seconds my song. Don't like it, just press copy link, the absolute world. A little curious to listen to then I would like to introduce myself. Hi, I'm Chase Martinez, and this is my Spotify.