The biggest lie

@aromatix.neeb

321.9K followers · usually 31.6K views a post

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Promoted product

Armaf Club de Nuit Intense

Shop Club De Nuit Intense Man by Armaf, a bold woody-spicy EDP with blackcurrant, birch, and musk. One of the world's most complimented men's fragrances.

Why it worked

The video taps into a common sentiment among fragrance enthusiasts about the perceived decline of a popular scent (Creed Aventus) and offers a more affordable and potentially superior alternative from Armaf, creating a strong value proposition and relatability.

Summary

The creator discusses the perceived decline in quality of Creed Aventus fragrances and introduces Armaf's Club de Nuit Intense line as superior alternatives. He highlights specific versions like Extrait, Overdose, and Bling, praising their performance and projection.

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Transcript, structure and on-screen text

6 beats, a 180-word transcript and 7 lines of on-screen text — the parts you need to write your own version.

Original caption

Creed creatively directed one of the greatest Fragrances of all time but unlike the claims they did not perfume it. I believe that Creed will one day develop iconic Fragrances again. My last favorite Oud Zarian. What was yours? #creed #aventus #clubdenuit #armaf #aromatix