Have fun having a new build with no character

@nomalmaison

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SoundTikTok sound · original sound - renemijar

Why it worked

The video taps into a common sentiment about new builds lacking character and then offers a satisfying visual transformation, providing aspirational home decor inspiration.

Summary

The video showcases a new build home, initially presented as lacking character. It then transitions to reveal the same home beautifully decorated and styled, implying that a new build can be a perfect canvas for personalization.

Structure

1Showcasing a bare new build interior
2Highlighting the potential for personalization
3Revealing the transformed, styled interior
4Encouraging viewers to follow for more inspiration

On-screen text

Have fun having a new build with no character Thanks, I will

Transcript

Who said new builds have no character? 👀 A new build is the perfect blank canvas to make completely your own 🏡✨ If you’re looking for home inspo, follow along as we’ve got so much more coming 🤭 #newbuild #character #homeinterior #homeimprovement #homerenovation

Original caption