@nomalmaison — 34x breakout

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The internet: Your new build will fall down in 2 years...

@nomalmaison

13.5K followers · usually 3.7K views a post

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123.5K

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8.2K

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746

Why it worked

The video taps into a common skepticism about new builds and provides a satisfying counter-narrative, showcasing a relatable home transformation that resonates with viewers interested in interior design and home improvement.

Summary

The video contrasts the internet's prediction that a new build home would fall down in two years with the reality of the home two years later, showing it has been transformed into a cozy living space. The creator emphasizes that a home's feel comes from what you do with it, regardless of its age.

Structure

1Internet prediction of new build failure
2Two years later, the home is standing
3Transformation from empty box to cozy home
4Emphasis on personalizing a home
5Call to follow for more transformations

Call to action

Follow for more home transformations

On-screen text

The internet: Your new build will fall down in 2 years... 2 years later Follow for more home transformations

Original caption

POV: you bought a new build and the internet told you it would fall down in 2 years 😬 Well… 2 years later and she’s still standing 😂 And somewhere along the way, we’ve turned an empty white box into a home that finally feels like us. I know new builds aren’t for everyone, but I’ll forever stand by the fact that it doesn’t matter whether your home is 2 years old or 200 years old, it’s what you do with it that gives that homely feel ✨ Still plenty more we want to change but looking back at where we started makes me realise just how far we’ve come 🙌🏻 Follow along for more home transformations & hopefully a little home inspo along the way 🤍 #beforeandafter #hometransformation #GlowUp #homeimprovements #homedecor