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35.1Talking HeadDirect Question hookLifestyle
Hook
The internet: Your new build will fall down in 2 years...
@nomalmaison
13.5K followers · usually 3.7K views a post
Views
127.7K
Likes
8.6K
Comments
82
Shares
782
Why it worked
The video taps into a common skepticism about new builds and provides a satisfying counter-narrative, showcasing a relatable home transformation that resonates with viewers interested in interior design and home improvement.
Summary
The video contrasts the internet's prediction that a new build home would fall down in two years with the reality of the home two years later, showing it has been transformed into a cozy living space. The creator emphasizes that a home's feel comes from what you do with it, regardless of its age.
Structure
- 1Internet prediction of new build failure
- 2Two years later, the home is standing
- 3Transformation from empty box to cozy home
- 4Emphasis on personalizing a home
- 5Call to follow for more transformations
Call to action
Follow for more home transformations
On-screen text
The internet: Your new build will fall down in 2 years...
2 years later
Follow for more home transformations
Original caption
POV: you bought a new build and the internet told you it would fall down in 2 years 😬 Well… 2 years later and she’s still standing 😂 And somewhere along the way, we’ve turned an empty white box into a home that finally feels like us. I know new builds aren’t for everyone, but I’ll forever stand by the fact that it doesn’t matter whether your home is 2 years old or 200 years old, it’s what you do with it that gives that homely feel ✨ Still plenty more we want to change but looking back at where we started makes me realise just how far we’ve come 🙌🏻 Follow along for more home transformations & hopefully a little home inspo along the way 🤍 #beforeandafter #hometransformation #GlowUp #homeimprovements #homedecor
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