Why it worked
The post uses a relatable emotional scenario and a visual cue (cortisol meter) to create intrigue, then resolves it with the arrival of a package, hinting at a story that viewers might want to know more about.
Summary
The first slide shows a person reflecting on a statement of love, with a cortisol meter indicating a medium level. The second slide reveals that a package has arrived, suggesting a potential cause for the emotional response and elevated cortisol.
Structure
- 1Emotional statement received
- 2Cortisol level indicated
- 3Package arrival announced
On-screen text
🥺 - "I love you"
🚚- Your package has arrived