Why it worked
The video taps into the cultural significance of sneaker releases and the "grail" status of certain models, using a "best of" format that encourages engagement and speculation about future trends.
Summary
This video showcases a progression of popular sneaker releases from 2021 to 2026, presented as "shoe ballon d'OR" winners. It features various iconic models from brands like Nike, Dior, and Louis Vuitton, culminating in a question mark for 2026.
Structure
- 1Introduction of 2021 sneakers
- 2Showcase of 2022 sneakers
- 3Presentation of 2023 sneakers
- 4Display of 2024 sneakers
- 5Highlighting 2025 sneakers
- 6Posing the question for 2026 sneakers
Product placement
Nike Air Force 1 (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.
Nike Dunk (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.
Air Jordan 4 (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.
Nike Air Max Plus (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.
Dior B23 (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.
Asics Gel-Kayano (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.
Louis Vuitton Trainer (shoes) - ACTS - The shoes are shown as a product being presented. Removing them would change what happens in the video.