NEW BROWN SUGAR VERACRUZ from Merit Coffee

@alisonkatew

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SoundTikTok sound · original sound - alisonkatew

Promoted product

Brown Sugar Veracruz

Why it worked

The creator's genuine enthusiasm for a new, appealing coffee drink, combined with relatable context (post-Pilates) and a clear recommendation, likely resonated with viewers interested in local food and beverage trends.

Summary

The creator shares her excitement about the new Brown Sugar Veracruz drink from Merit Coffee. She describes it as delicious, highlighting the cold foam and her love for brown sugar and maple flavors.

Structure

1Introduction and context
2Introducing the new Merit Coffee drink
3Describing the drink options and her choice
4Praising the cold foam
5Sharing a past interaction with a barista
6

Original caption

@Merit Coffee you have my heart 🫶🏻 #coffeeinaustin #meritcoffee #austincreator #austintexas #brownsugarlatte

More from @alisonkatew

Product placement

Merit Coffee: ACTS - it is a coffee shop that produces drinks. Removing it would change what happens in the video because the drink is the subject of the video.

Call to action

You have to go try it soon

On-screen text

NEW BROWN SUGAR VERACRUZ from Merit Coffee

Transcript

I look a mess because I just got done with Pilates but I had to come and share that Merit Coffee just came out with their brown sugar Veracruz. You could either get it in espresso or you can get it in matcha. I obviously got the coffee one and I'm not usually a cold foam girly but this cold foam is seriously to die for. It is so good. Last time I was there I was telling the barista as I was like, oh my goodness, like I rave about the corn pop latte that you guys have. And I was like, brown sugar and maple are like some of my favorite. I hope you guys get that soon. And they were like, no, we actually think we're going to. And then lo and behold, here it is. Here it is. You have to go try it soon. It is seriously so good.

and if you can believe it, then shhh #hsreunion