First day of the Blank Street fall menu.

@hannahstudent

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SoundTikTok sound · original sound - hannahstudent

Promoted product

Blank Street Coffee

Fresh coffee, and matcha drinks from Blank Street. Order ahead in the app, join our Rewards program, and find your nearest coffee store in New York and beyond.

Why it worked

The video leverages the 'seasonal trend' hook, which is highly effective for food and beverage content, combined with a relatable, casual review style that feels authentic to the viewer.

Summary

The creator reviews the new Cinnamon Bun Iced Latte from Blank Street Coffee, sharing her thoughts on its sweetness and flavor. She confirms that the drink is delicious and recommends trying it.

Structure

1Introduction to the Blank Street fall menu
2Description of the drink order
3Initial taste test and sweetness assessment
4Final verdict on the latte

Product placement

Blank Street Coffee: (a) it ACTS — the creator is drinking their Cinnamon Bun Iced Latte, reviewing it, and describing its taste and sweetness level. Removing it would change the entire video as it is the subject of the taste test.

Original caption

Thrilled to report that the blank street cinnamon bun latte is delicious #blankstreet #blankstreetcoffee #falllatte #fallcoffee #cinnamonbun

More from @hannahstudent

On-screen text

BLANK STREET FALL MENU TASTE TEST ☕🍂🧡

Transcript

First day of the Blank Street fall menu. Cinnamon bun iced latte. I got it half sweet with almond milk. She is like gorgeous. And when I find when I order something half sweet from Blank Street, Blank Street it's still really sweet. This is perfect. I bet it still would be really good though, full sweet. I can do a bit more but this is really good. Okay, now a sip that is an actual test. That's fantastic. Not too sweet at all. Like I had a bit actually try this full sweet. I don't think it would do well as a matcha which they are doing, but as a coffee it's good.