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@aysummerr

8.2K followers · usually 1.5K views a post

Views

465.2K

Likes

19.1K

Comments

2.7K

Promoted product

Bookshelf Edition Board Games

Why it worked

The video taps into the 'viral find' trend by showcasing aesthetically pleasing, high-utility home decor items that solve a common problem: hiding unsightly game boxes.

Summary

A shopper at TJ Maxx discovers and showcases several "Bookshelf Edition" board games that are designed to look like decorative books. She highlights the aesthetic appeal and contents of the Yahtzee, Scrabble, Sorry!, and Chess sets before purchasing them.

Structure

1Searching store shelves for specific items
2Revealing the Bookshelf Edition board games
3Opening the games to show contents
4Purchasing the items at the register

Product placement

(a) The "Bookshelf Edition" board games (Yahtzee, Scrabble, Sorry!, Chess) ACT — they are opened, their contents are displayed, and they are shown being purchased at a register. Removing them would remove the entire subject of the video. (b) TJ Maxx appears as the retail location; removing it would change the context of the shopping trip but not the product being showcased.

On-screen text

SORRY! Yahtzee CHESS SCRABBLE AGES 8 & UP | 2-4 PLAYERS CONTENTS Textured book with integrated storage, folding game board, 100 wood letter tiles, wood tile racks, fabric tile pouch, scrabble with pencil, and instructions. MADE IN CHINA. FABRIQUE EN CHINE. SORRY! Sorry is a classic favorite that has energized game nights for generations. This new edition offers the perfect blend of beauty and convenience, making it an appealing piece to display in your home while always being ready for spontaneous fun and lively competition. CONTENTS Textured book with integrated storage, folding game board, 16 wooden pieces, 2 fabric pouches, and instructions. MADE IN CHINA. FABRIQUE EN CHINE. CHESS Chess, the captivating strategy classic that continues to challenge players with its depth and timeless appeal. This new edition offers the perfect balance of beauty and convenience, looking great on display while always being ready for a thoughtful match or an engaging game night. CONTENTS Textured book with integrated storage, folding game board, 32 wooden chess pieces, 2 fabric pouches, and instructions. MADE IN CHINA. FABRIQUE EN CHINE.

Original caption

We found the viral book board games at TjMaxx #tjmaxxfinds #boardgames #viral #hunting #fyp