Promoted product
Vintage Bookshelf Edition Games
Why it worked
The video leverages the 'viral find' trend at a popular discount retailer, combining the aesthetic appeal of the product with the satisfying, low-friction experience of a shopping haul.
Summary
The creator browses the shelves at a TJ Maxx store to showcase several 'Vintage Bookshelf Edition' board games, including Monopoly, Clue, and Trivial Pursuit. She highlights the aesthetic packaging of these games and adds them to her shopping cart.
Structure
- 1Creator enters store and finds board games
- 2Showcases Monopoly Vintage Bookshelf Edition
- 3Showcases Clue Vintage Bookshelf Edition
- 4Shows the full collection brochure
- 5Showcases Trivial Pursuit Vintage Bookshelf Edition
- 6Adds items to shopping cart
Product placement
TJ Maxx (appears as store location and signage, removing it would not change the video), WS Game Company (appears as the manufacturer on the game boxes, removing it would not change the video), Monopoly (acts as the product being demonstrated and selected, removing it would change the video), Clue (acts as the product being demonstrated and selected, removing it would change the video), Trivial Pursuit (acts as the product being demonstrated and selected, removing it would change the video).