Why it worked
The video leverages the popular 'real or cake' trend, which creates suspense and encourages viewer engagement through guessing. The use of familiar objects like cabbage and toothpaste, presented in a hyper-realistic cake form, adds to the surprise and shareability.
Summary
The video presents a series of objects, including a cake shaped like a head and a cabbage, and asks the viewer to guess whether they are real or cake. It then reveals the answer by cutting into the object. The video also features two tubes of Colgate toothpaste and asks which one is cake, before revealing that one of them is indeed cake. Finally, it prompts the viewer to like the video and subscribe.