Why it worked
The video leverages strong nostalgia for a specific era of internet culture, using the 'relatable' factor of having once believed in obviously fake viral life hacks.
Summary
This video is a compilation of various 'life hack' style clips that were popular on social media between 2016 and 2018, showing fake or ineffective experiments involving household items like toothpaste, soda, and food. The video serves as a nostalgic look back at the misleading viral content of that era.
Structure
- 1Introduction to 2016-2018 viral trends
- 2Compilation of fake life hacks
- 3Display of absurd experimental results
- 4Conclusion of the nostalgic montage
Product placement
Colgate (toothpaste) - APPEARS, the tube is used as a prop to create a fake object. Removing it would not change the video. Aquafresh (toothpaste) - APPEARS, the tube is used as a prop to create a fake object. Removing it would not change the video. Coca-Cola (soda) - APPEARS, used as a liquid medium for the experiments. Removing it would not change the video. Nutella (spread) - APPEARS, used as a prop. Removing it would not change the video.
On-screen text
the type of shi we used to believe in 2016-2018
24
HOURS