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🛑Scanned With The Pura App🛑 The word "fragrance" on your perfume isn't just a scent — it's a legal loophole. Under FDA labeling rules, "fragrance" is a trade-secret exemption: one word that can legally stand in for hundreds of undisclosed chemicals. One of the most common hiding there is a plasticizer called diethyl phthalate — and a marker of it turns up in nearly every American tested (CDC). Here's why it's in there: a perfume's scent would fade in minutes on its own, so to make it cling all day, brands mix in that phthalate as a fixative. Because it falls under "fragrance," it never has to appear on the ingredient list. The problem is phthalates like this are linked to hormone disruption — and you spray them straight onto pulse points like your neck and wrists, some of the thinnest skin on your body, where they absorb. The fix is simple: choose a fragrance that lists every ingredient, or one labeled phthalate-free. Scanned With The Pura App