crying because the

The video taps into a relatable emotion of attachment to a beloved item, particularly a visually appealing one like a pink iPhone. The creator's genuine distress and the use of trending audio likely contributed to its reach.

The creator is upset because her pink iPhone 13 is breaking down and she needs a new one. She expresses her distress over the malfunction of her perfect pink phone.

iPhone 13: ACTS - it is the subject of the video, with the creator expressing distress over its malfunction. Removing it would change the video's entire premise. Appears: The Apple logo on the back of the phone is visible, but this is incidental to the phone itself acting as the subject.