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15.3Talking HeadStory Open hookLifestyle
Hook
my favorite wedding guest dress I've worn
@smehlman
31.0K followers · usually 7.0K views a post
Views
63.5K
Likes
1.1K
Comments
32
Shares
22
Promoted product
Simkhai dress
Why it worked
The video likely performed well due to its relatable content (fashion, wedding guest attire) and the creator's personal endorsement of a specific item, presented in a visually appealing way.
Summary
The creator showcases a light green, sequined wedding guest dress from the brand Simkhai. She first holds it up, then puts it on, and finally accessorizes with a clutch and heels, presenting the full outfit.
Structure
- 1Holding up the dress
- 2Putting on the dress
- 3Accessorizing with clutch and heels
- 4Showing the full outfit
Product placement
Simkhai (brand): ACTS - the dress is shown and worn, implying it is a product of this brand. Removing it would change what happens in the video.
On-screen text
Original caption
This wedding guest dress is truly everything to me @Simkhai #weddingguestdress
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