black tie wedding guest dress

@smehlman

30.9K followers · usually 6.9K views a post

Views

26.9K

Likes

844

Comments

159

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18

SoundTikTok sound · original sound - smehlman

Promoted product

Simkhai dress

2 videos

Why it worked

The creator leverages a highly aspirational event (black tie wedding) and a visually striking outfit to create relatable fashion content. The use of specific, desirable brands and the creator's genuine enthusiasm contribute to its appeal.

Summary

The creator showcases a sequined dress from Simkhai, a clutch from Liffner, and pumps from Larroudé as her outfit for a black tie wedding. She expresses her excitement and admiration for the dress's design and color.

Structure

1Introduction of the outfit for a black tie wedding
2Showcasing the Simkhai dress and its details
3Highlighting the Liffner clutch and Larroudé shoes
4Expressing excitement for the event

Product placement

Simkhai (brand of dress, ACTS - creator wears it and describes it, removing it would change the video) Liffner (brand of clutch, ACTS - creator holds it and describes it, removing it would change the video) Larroudé (brand of shoes, ACTS - creator wears them and describes them, removing it would change the video)

Original caption

The dress is the moment!! My perfect black tie wedding guest dress #weddingguestdress #blacktiewedding @Simkhai @Liffner @Larroudé

More from @smehlman

On-screen text

black tie wedding guest dress

Transcript

This is what I'm wearing to a black tie wedding tonight. I've had the craziest travel day from Michigan on a bachelorette to a black tie wedding in New York. So here is the dress. I am obsessed with this. It's from Simkhai. I think the colors are beautiful. I'm also obsessed with the open back detail, the sequins. It's just me in a perfect dress. Wearing with my Liffner bag to add a pop of color. Tiffany clutch. These really fun earrings and then my Larroudé pumps that I wear to almost every wedding. And that is look of the night. I am so excited. This is the dress.