If you’ve never used a jelly wax melt before… 👀

@tayellaandco

147.4K followers · usually 8.7K views a post

Views

26.0K

Likes

160

Comments

2

Shares

3

SoundTikTok sound · Animal

Promoted product

jelly wax meltstayella.com.au

Viral Iced Coffee & Iced Candles! Mess free Jelly Melts, making home fragrance a breeze! Bakery Wax Melts, Quirky Wax Burners. Delicious Skincare that's whipped to perfection!

Why it worked

The video likely performed well due to its satisfying ASMR-like visuals of the jelly wax melting, combined with the novelty of a 'jelly' wax melt. The short, visually appealing format and the clear demonstration of the product's use would have resonated with audiences interested in home fragrance and unique products.

Summary

The video demonstrates how to use jelly wax melts for home fragrance. It shows a person taking a piece of the jelly wax melt, placing it into a house-shaped wax warmer, and then shows the wax melting, highlighting the satisfying visual of the process.

Structure

1Introduction to jelly wax melts
2Placing a jelly wax melt into a warmer
3The wax melting
4

Original caption

If you’ve never used a jelly wax melt before… 👀 Peel • melt • enjoy • remove 💗 Restocking 15 August 🎂 #waxmelts #jellywax #waxmeltlover #SmallBusiness #candletok

More from @tayellaandco

Product placement

Tayella & Co (ACTS): This is the brand name visible on the jelly wax melts and the wax warmer. The video demonstrates the use of their jelly wax melts, showing them being placed in a warmer and melting, implying they are a product sold by this brand. Removing this name would change what happens in the video as the product would be unidentifiable.