Why it worked
The video uses a deceptive visual hook, making viewers believe they are watching food preparation before revealing the actual product (wax melts). This element of surprise and the novelty of the "food" items likely drove engagement.
Summary
The video shows the creation of wax melts that resemble chicken nuggets and french fries, complete with "nugget sauce" containers. These are then packaged into a fast-food style box, implying they are a novelty home fragrance product from Tayella & Co.