Wait... That's a CANDLE!?! 👀

@tayellaandco

147.4K followers · usually 8.7K views a post

Views

36.8K

Likes

709

Comments

13

Shares

194

SoundTikTok sound · original sound - remy.2v

Promoted product

Tayella & Co candles

Viral Iced Coffee & Iced Candles! Mess free Jelly Melts, making home fragrance a breeze! Bakery Wax Melts, Quirky Wax Burners. Delicious Skincare that's whipped to perfection!

Why it worked

The video uses a surprising reveal and an ASMR-like unboxing experience to capture attention. The unique "can-dle" concept is novel and visually appealing, driving curiosity and engagement.

Summary

The video showcases a 4-pack of "can-dles" from Tayella & Co, which are candles packaged to look like drink cans. It demonstrates how to open and light one of the mystery-scented candles, highlighting their unique design and limited edition status.

Structure

1Introduction of the product as a 4-pack of "drinks"
2Reveal that they are actually candles
3Demonstration of opening and lighting a candle
4Showcase of different scents/designs

Original caption

POV: you thought it was a 4 pack of drinks 👀 It’s actually 4 CAN-DLES 😭 4 mystery scents • snap one off • pull the tab • light it 💗 Limited edition #candles #dessertcandles #SmallBusiness #asmr #candlemaking

More from @tayellaandco

Product placement

Tayella & Co (ACTS): This is the brand name on the candles. The video shows the candles being opened and lit, demonstrating their use as candles. Removing the name would not change what happens in the video, but it is the brand name of the product being shown.