I wanted more energy drinks but not now...

@haileenwcarvalho

61.3K followers · usually 815 views a post

Views

181.0K

Likes

796

Comments

11

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7

SoundTikTok sound · original sound - haileenwcarvalho

Promoted product

Bloom energy drinks

Why it worked

The creator leverages a common shopping experience (seeing a product in-store but finding a better deal online) to promote a specific product. The direct comparison of in-store vs. online pricing and the promise of a direct link create a clear incentive for viewers to click.

Summary

The creator is in a store looking at Bloom energy drinks but decides not to buy them due to the price. She explains that she can get a better deal on a 12-pack through TikTok Shop and will provide a link.

Structure

1Creator expresses desire for energy drinks
2Creator sees Bloom energy drinks in-store
3Creator is shocked by the in-store price
4Creator explains the better deal on TikTok Shop
5Creator offers to link the sale

Original caption

Replying to @allyj.media bundle the bloom energy drink packs and save! #bloomnutrition #bloomenergy

More from @haileenwcarvalho

Product placement

Bloom energy drinks ACTS - they are shown and discussed as a product to be purchased. Removing them would change the video's topic. Target ACTS - the store is the setting for the shopping trip. Removing it would change the video's setting.

Call to action

I'll put a link below for the 12 pack on sale and little ship free to your door.

On-screen text

I wanted more energy drinks but not now...

Transcript

I wanted more energy drinks but not now... So I'm at the liquor store because I wanted to get some of the bloom energy drinks but when I saw this price right here, it's insane. I was shocked. I got this because on the TikTok shop I get a 12 pack for 24 cans for a way better price. So don't pay these crazy in-store prices for the crisp apple or the surely temple or whatever flavor you're looking for. I'll put a link below for the 12 pack on sale and little ship free to your door.